Coupa wanted to create a marketing campaign and video series around industry professionals in procurement. This became the Spendsetters campaign. Double Half came in to produce a series of five videos as well as provide photography assets. We profiled industry professional at Lululemon, Barclays, MGM Resorts, USO, and the Leukemia and Lymphoma Society.
Objective: Marketing campaign, customer stories.
Deliverables: Video and photography